Background
While organic content helped build credibility, Commander Defence Academy needed a scalable, paid strategy to fill its online and offline batches consistently. However, running ads indiscriminately would waste budget without delivering the right leads.
The Challenge:
They needed a highly targeted ad strategy that would:
✅ Focus on aspirants actively preparing for ISSB.
✅ Generate direct, high-quality leads through calls and messaging rather than just website traffic.
✅ Optimize ad spend by running campaigns only during peak admission seasons.
Our Solution:
- Ran Meta (Facebook & Instagram) lead generation ads, targeting ISSB aspirants based on their interests and online behavior.
- Optimized ad funnel for messaging-based conversions, allowing students to chat directly rather than filling out lengthy forms.
- Created urgency with admission season campaigns, maximizing sign-ups at the right time.
The Outcome:
📌 Higher conversion rates, as messaging-based interactions led to quicker enrollments.
📈 Consistently filled batches, ensuring steady revenue growth.
💰 Optimized ad spend, with each dollar delivering maximum impact during peak demand periods.
